How Much Does YouTube Pay for 100k Views? The Answer is Complicated
Your video is going viral, and you’re celebrating. After so much effort, people are watching, discussing, and subscribing to you! Of course, many people on YouTube do not do it for only the fame; they want to make money off making videos as well.
If you hit 100k views, you may wonder how much money that equals. Of course, this assumes your channel is monetized, and your videos follow YouTube’s policies. This post will look at how much money you can earn from 100k views and how other platforms fare.
How Much Does YouTube Pay for 100k Views?
Not all 100k views are created equal. There are many factors, which we’ll discuss later, that can affect your video. Viewers who watch your video from the beginning to the end will net you more money than a viewer who bounced early on. If a video is controversial and has limited ads, that will net you less money, and you may have to rely on views from YouTube Premium members to earn any money at all.
Considering all these facts, the average amount can net you between $200 and $2,500. So you may be celebrating that your video earned thousands, or you may feel like the fruits of your labor didn’t pay off.
That’s why many YouTubers will have more than one revenue stream on their channel.
Other Revenue Streams a Channel May Have
The primary source of revenue is ads that appear on videos from monetized channels. You can monetize your channel as long as you meet the subscriber and watch time requirements and your channel is in good standing with the ToS.
Of course, not all YouTube channels can be monetized, or their monetization doesn’t pay that much. Sometimes, your channel may be tiny and not qualify for monetization yet, but your video hit the algorithmic jackpot. How can you monetize your channel in this case? Here are some options.
Memberships
Either using YouTube Memberships or an external site like Patreon, your most loyal fans can subscribe for a certain amount of time. You can create your own tiers, each giving your viewers different perks like exclusive content, private chat, custom emojis, and more.
Super Chat, Stickers, and Super Thanks
If you live stream and your channel is monetized, viewers can buy super chats with highlighted messages. Many bigger streamers will utilize super-chats and only read super-chat messages. You can also buy stickers to express your gratitude. Super Thanks is similar to the super chat, but it applies to the comment section of a VOD instead of a live video.
These features are available when your channel is monetized with YouTube. However, if you have a small channel or don’t meet the requirements, you can also use third-party tools like Streamlabs and set up super chats there.
Merchandise
A YouTuber may sell their own merch, such as T-shirts, plushies, and other goods. This is a great way for viewers to support you while also having a tangible product.
Sponsorships
Besides ads, a major way that YouTubers can earn money is through sponsorships. These are in-video ads that tend to appear at the beginning, middle, or end of the video. A sponsor may pay a YouTuber upfront or based on the number of sales made by clicking an affiliate link in the description.
These are just a few ways that YouTubers can make money. In most cases, the ad revenue won’t be enough to make a living. And even if it is, YouTube can pull the rug out from under you at any time, so having as many revenue sources as possible is a smart move.
100k YouTube Views Money: CPM vs. RPM
One way to determine how much money you can earn on YouTube is to compare CPM vs. RPM. What do these mean?
CPM (Cost per mille) is how much an advertiser will pay per 1,000 ad impressions. Impressions reflect how many times users have seen the ads, not necessarily if there was a conversion from the ad. On average, a creator will get paid about $18 per 1,000 views. However, it can depend on the season, types of ads seen, how many ads appear on the video, etc.
RPM (Revenue per mille) reflects how much a creator will earn every 1,000 views before YouTube takes a cut. Usually, this number is 55% of the total CPM earned. So let’s say you do earn $18 from the total CPM. YouTube takes 45%, so the total is about $9.90. Ouch! And if you’re earning a lot, you may have to pay tax on that. Again, this is why YouTubers tend to have many revenue sources.
100k Views Means How Much Per Country?
It’s not just how many views you earn, the standing of your channel, or your niche. It also depends on what country you live in.
For example, Norway has a CPM of $43.15, and Germany has a CPM of $38.85. You would think that the USA, being a US-based country, would pay the most. Wrong. The US pays $13 CPM. Talk about getting a raw deal!
Again, it’s on a case-by-case basis. A Norwegian YouTuber may not see much in ad revenue, while one in India is making a lot of money. I’d click the link in this paragraph for the complete list of countries, as there is a lot to unpack.
How Much Money is 100k Views on TikTok?
If you’re a video creator, you may not put all of your videos on one site. You may upload short-form content not only as YouTube Shorts but also as TikTok videos. But does TikTok pay more or less?
TikTok pays a lot less, being $2-$4 per $100k views. As mentioned, YouTube can net you up to $2,500 per 100k. Even the lower end, $200, is a lot more.
But this doesn’t mean that you shouldn’t use TikTok. There are many benefits of using this platform.
The Benefits of Using TikTok
TikTok doesn’t pay as much, so why use it instead of YouTube? There are some reasons.
The main reason is that TikTok has a strong algorithm. While TikTok doesn’t pay much for 100k views, that’s mainly because it’s easier to gain 100k views on this platform. As long as you use strong hashtags and keywords and have a video with a great hook, TikTok should spread your video to enough people. It’s easier to gain a following.
Like YouTube, there are other ways to monetize your account besides ads. If you play your cards right, you may be able to use TikTok as a main revenue source.
However, TikTok is a very competitive platform, and you have to be on top of all the trends. If you’ve mastered YouTube Shorts, try giving TikTok a chance and see how well it works for you.
What Affects How Much You Earn?
Let’s look at some ways that your 100k payout may differ from video to video.
Niche
Different niches can attract different CPMs. Your essay on a 20-year-old video game may net you less CPM than a video about managing your finances. However, the former may attract a more loyal audience eager to support you in other ways.
Demographics
Depending on where your audience and you are from, you may earn more or less money.
Engagement
If a person watches your video for longer, you will gain more money. If they’re not engaged and leave early, you don’t earn as much, and this can penalize your video in the algorithm. Ideally, you want content that will hook viewers from beginning to end.
The Length of the Video
A short and sweet video can hook viewers to the end, but you can’t put as many ads on it. Meanwhile, if you can make a video essay that lasts for hours, it can net you a lot more in ad revenue. But you must ensure that each minute keeps your audience engaged, which can be quite challenging. Use strong hooks and fun visuals, and create intrigue during the entire video, and people will be less likely to drop it.
The Content of the Video
A video that is suitable for all audiences can earn a lot more money than a video that may contain controversial content. If a video is too controversial, there may be limited to no ads, which means you’ll have to rely on other revenue sources if you want to make money.
Final Thoughts
So, how much can you earn with 100k views? It depends on many factors. Sometimes, you can earn thousands, and other times, only a couple of hundred. But even if you earn thousands, YouTube can still take a cut.
Therefore, it’s important to monetize your channel in as many ways as possible. Don’t be afraid to sell merchandise, start memberships, and take a sponsor in your video. And create great content that will attract fans who will want to support you.
Guinn Latoria
Digital Marketing Manager